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Funding daily: mobile content, mobile video, and from Russia with love
Apparently mobile content is hot — $16 million hot — and travel to and within Russia needs a $25 million dollar improvement … all in March 27’s funding daily. Ostrovok Ostrovok pulled in $25 million...
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The future of B2B marketing
SPONSORED: This sponsored post is produced by Demandbase. Whether you’ve been a B2B marketer for a year, a decade, or a quarter century, you know that our industry is changing at a pace that’s both...
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Demandbase buys data provider WhoToo for better B2B targeting
Demandbase, which provides B2B targeted marketing, is today announcing it has bought data provider WhoToo. Terms of the deal were not made public. CEO Chris Golec told me the acquisition will allow...
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How AI will serve as a business concierge in the future
GUEST: Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B sector represents more than $1 trillion in digital commerce every...
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5 ways AI can turbocharge modern marketing
GUEST: If you’re a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete,...
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3 questions marketers should ask before investing in AI
GUEST: The advent of artificial intelligence (AI) might have many marketing execs rolling their eyes and saying “Not again!” As they well know, too often, marketing decisions come down to a guessing...
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As AI advances, 4 potential risks emerge
GUEST: Imagine a marketing executive, late at night, flipping through a slide deck from a company that promises to use artificial intelligence to automate many of her lead generation and lead scoring...
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